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Foto del escritorLou teaching

You don't use social media.

So, you don't exist. You are dead in the water.


To be totally honest, I am not a social media buff, but things are changing rapidly I must say. The nature of the business I am involved with requires me to participate actively in social media. And as you can well imagine, I am willing to pay the price to increase traffic on our website and sell the services and courses we have developed for our clients.


Now having said that, I think it is relevant at this point to understand the crucial role social media plays when it comes to selling your persona and of course the goods or services that your company develops or manufactures. Besides creating the content for all the web, I am also in charge of developing content for two particular areas: English and renewable energies. I have always been fond of writing, and now it's becoming a very healthy habit, for I try to write something every day. It's a discipline that I am trying to take to the highest level, and hopefully that will allow me to reach a larger audience to let them know the things I like, what the company is all about, and most important of all where we're headed.



Sounds easy, doesn't it? Well, it is not. For me this is Comanche territory; it is to say unexplored land. I have never been inclined towards sharing my personal life on social media, but I have no other choice. So, if I'm going to do it, I'm gonna do it in style. I am going to write about the things I feel knowledgeable and enthusiastic about. The good thing, is that I am not the only one; I am not alone in this process. I count on a team of individuals that are to begin with much younger than I am; therefore, they understand much better what this is all about.


I have no clue where this new project is taking me, but I am confident that I will become an expert in the field. My objective in life is to help people communicate their ideas. All the things I'm doing now are part of a greater cause.




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